CULTIVATE

A project to connect Taiwanese youth activists and mobilize their own events to protect the rights of young people.

Student movements have been a part of Taiwan’s history since 1910 when a group of Taiwanese students studying in Japan started a publication in which they wrote about anti-feudalism and rebellion against Japanese colonialist rule in Taiwan. Their actions are now viewed as the foundation of the Taiwanese student movement. Jump ahead to 2014, when the Sunflower Student Movement saw more and more youth activists begin to raise awareness surrounding student rights and muster up the courage to stand up for justice. CULTIVATE creates a platform to help them with this activism. It focuses on four categories of issues: Education, Freedom of Speech, Political Unrest and Human Rights. Users could browse and participate in any events, or they can create their own. After creating an event, CULTIVATE offers toolkits which help participants to rally and march, ranging from water bottles, t-shirts, pins, stickers, transit passes, tote bags and placards. Knowing how to navigate student movements through CULTIVATE can help a young activist to gain confidence, and be able to focus on the issues they are most passionate about.

自從1910年起,學生運動佔台灣歷史中很重要的一部份,始於一群在日的台灣留學生發行有關於在日本殖民下的反帝國主義和叛亂。他們的這舉動奠定今日台灣學生運動的基礎。時間快速帶到2014年,太陽花運動讓更多年輕運動人士更了解自己的學生人權,也更有勇氣去為正義發聲。CULTIVATE提供一個平台去幫助這些運動人士,它提供四個類別,分別是:教育、言論自由、政治議題和人權。使用者可以瀏覽和參與活動。CULTIVATE也提供工具包來幫助參與者遊行時所需要的東西,例如:水壺、衣服、別針、貼紙、交通卡、帆布包和舉牌的牌子。透過CULTIVATE可以更加了解學生運動、讓年輕的運動人士更有自信,也能更加專注在自己有興趣的議題上。

ART DIRECTOR
Kelly Holohan
YEAR
2018
ROLE
Website Development
Brand Identity
Social Good

PROTOTYPE

THE NAMING SYSTEM

Two of the most important Taiwanese student movements were named as flowers, the SunFlower Student Movement in 2014 and the Wild Lily Student Movement in 1990.

CULTIVATE is inspired by the idea of flower names and expanded it to the “Four Gentlemen,” which is also known as the “Four Noble Ones” in Chinese art. It is a term referring to four kinds of flowers: the plum blossom, the orchid, the bamboo, and the chrysanthemum. Combining the Four Gentlemen with the main issues that Taiwanese youth activists pay the most attention to, which are: free speech, education reform, political unrest and human rights.
取名機制

1990年的野百合學生運動和2014年的太陽花運動是歷史兩大重要的學運,而這兩個的名字皆是由花命名而來的。

CULTIVATE是由花名所啟發的,也聯想到中國美術中的『花中四君子』。 這個詞所代表的四種花分別是:梅、蘭、竹、菊,在CULTIVATE這平台上,再把四大台灣學生運動中最常見的四種議題:教育、政治議題、言論自由和人權做結合。
RESOURCES

Cultivate provides a toolkit that includes water bottles, t-shirts, pins, stickers, transit passes, tote bags and placards that are helpful to march.

After making a decision to participate in an event, it can be overwhelming for people to navigate a protest, especially for young activists who may be new to this. Aside from providing resources on the website, CULTIVATE includes a toolkit that includes all the essentials that would need during the protest. The goal is to bring as little as possible to an event, and a tote bag helps carry everything an activist would need so they can be mobile.
資源分享

Cultivate提供工具包幫助遊行時使用,內容物為:水瓶、衣服、別針、貼紙、交通卡、帆布包和舉牌用的牌子。

當選擇參與遊行之後,不只是一般民眾會覺得準備起來很繁瑣,年輕的運動人士更沒有經驗、不知從何處準備。CULTIVATE除了在網站上提供資源,也提供遊行時會用到的必需品工具包。提供這工具包的目的是為了讓大家帶的東西能輕便些,一個帆布袋就能裝所有運動人士所需要的東西。